The idea of "link bait” refers to creating content that is so extremely
useful or entertaining it compels people to link to it. Put yourself in
the shoes of your target demographic and figure out what they would
enjoy or what would help them the most. Is there a tool you can make to
automate some tedious process? Can you find enough data to make an
interesting infographic? Is there a checklist or cheat sheet that
would prove handy to your audience? The possibilities are nearly endless
– survey your visitors and see what is missing or lacking in your
industry and fill in the gaps.
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