Publishers who meet our rigorous quality standards can expect to discover the benefits of partnering with Tribal Fusion® and maximize the value of their highly targeted content:

A True Partnership

Unlike other networks that purchase ad inventory at a fixed CPM, thereby concealing their margins, Tribal Fusion collaborates with our publisher partners on a completely transparent revenue share model. This translates to a true partnership such that only when our publishers succeed, do we succeed. This commitment to publisher success means we work that much harder to secure the highest eCPMs, the biggest advertising budgets, and the most appropriate advertisers for our partner sites’ users.

Quality begets quality

We at Tribal Fusion believe that the strength of our network lies in the richness of our publisher partners’ content and audiences. As a result, we only work with high quality publishers that host highly targeted content, professional site design, and desirable audience compositions – and our advertisers know it. Even better, they are willing to pay for it. This means that we deliver among the highest eCPMs in the industry from the highest quality advertisers.

Optimization Technology

The Tribal Fusion ad server is one of the most effective and complex technologies in the marketplace, instantaneously sifting through all the advertising campaigns currently running through the network to select the most appropriate impression to serve a user at that precise moment. Basing its decision on variables such as site performance, targeting parameters, and content, our server efficiently connects our advertisers’ campaigns with the audience that a site offers, thereby maximizing the revenue a publisher generates and ensuring the success of our advertisers.

Wide Suite of Solutions

Tribal Fusion does more than offer display advertising to our publishers. Through its parent company, Exponential Interactive, qualified Tribal Fusion publishers are eligible to run not only our premium CPM advertising on their sites, but also in-text advertising, lead generation portals, performance marketing, and high impact branding campaigns.

To be considered for acceptance into the Tribal Fusion Ad Network, publishers must have:

• A minimum of 500,000 unique users per month
• Highly targeted, relevant and regularly updated content for which the publisher is directly responsible
• A professional and attractive site design
• An active user base
• Its own top-level domain URL
• An active, publicly stated user privacy policy 
• To be eligible to receive campaigns from advertisers, Publishers in Tribal Fusion Network must agree to and adhere to NAI’s Self-Regulatory Principles, the CAN-SPAM Act of 2003 , the COPPA Act of 2000 and IASH Terms and Conditions.

Please note that meeting the minimum requirements does not guarantee acceptance into the Tribal Fusion Publisher Network. In addition to the factors listed above, we evaluate site content and audience based on current advertiser demand, our current code of conduct, publisher terms and conditions and industry best practices.

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